21 Media · Playbooks03 playbooks
Playbooks(3)
How we make short-form video that travels. Each playbook comes from primary sources and is checked against live data.
01 / Rules12 minute read
TikTok Bible
Everything TikTok's Creator Academy teaches, distilled into one page: hooks, retention, filming specs, packaging, compliance and monetization.
213 official articles · 10 sectionsSource: TikTok Creator Academy
02 / Strategy10 minute read
TikTok Viral Playbook
Treat short-form video as a market. Find formats where demand outruns supply, then win them with better videos, imported formats or scale.
Tested on 3,416 videos · 90 hashtagsNov 2026
03 / Retention12 minute read
MrBeast Playbook
The system behind the biggest channel on YouTube: earn the click, map every minute, re-engage and add a wow only you can make. Adapted for short-form.
36-page production handbook · 11 sectionsSource: MrBeast